Six research prepositions were being recognized to facilitate the investigation of shopper Perspective persuasion based upon the literature. Furthermore, variables including advertisement excellent, demographic dissimilarities, as well as technological context of VR and AR advertisements can aid central route persuasion, when resource credibility, social existence, and concept content material in VR and AR ads were found to get the persuasion aspects underneath the peripheral route.
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Produce a summary for senior promoting leaders of these conclusions around the persuasive character of VR and AR movie ads.
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